Multichannel News - Networks love life in spin-off city: magazines, books, toys, even housewares extend programmers brands.(cable programmers seek to expand their brands with

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August 4, 2003 -- A number of cable programmers, having secured channel space and a place in the hearts of viewers, are bent on expanding their brands' presence onto ...

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Multichannel News - Networks love life in spin-off city: magazines, books, toys, even housewares extend programmers brands.(cable programmers seek to expand their brands with

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